Southern Dallas · Since 2002

Sport opens the door.
We widen it.

The Mark Cuban Heroes Center expands access to opportunity through athletics, career and life readiness, health and wellness, and family support for young people and families across North Texas.

A Suit Up participant receiving professional mentoring
Youth participating in athletics at the Center
Community members participating in Center programming
A participant exploring technology and STEM
A community sports event from the Center's history
20,000+Families connected annuallyAnnual Center-wide reach.
25,000Young people annually at Mavs BallparkAnnual youth participation.
450+Internship participants to dateCumulative college participation.
The institution

Headquartered in Southern Dallas. Built to serve beyond it.

The Center’s permanent Southern Dallas facility supports year-round programming, convenes partners, and creates a consistent point of connection for the community.

That physical presence makes it possible to move from athletics into professional development, health, wellness, and family support without losing the relationships built along the way.

How the Center evolved
A Dallas story

From a sports tradition to a community institution.

Today, the Center draws on more than two decades of Dallas relationships, sports programming, and community investment.

What began as a Dallas sports tradition has grown into year-round community work.
2002The Heroes effort grows from a post-9/11 commitment to do something positive for Dallas.
2011Dirk Nowitzki becomes part of the Heroes celebrity-game era as the event enters its next chapter.
ExpansionMavs Ballpark and the Southern Dallas basketball facility broaden the organization’s physical reach.
TodayYear-round programming extends far beyond sport into career readiness, wellness, and family support.
Partnership

Trusted relationships extend the work.

Foundations, public agencies, nonprofits, businesses, and volunteers contribute resources, expertise, access, and time across the Center’s programs.

Mark Cuban FoundationCenter Table collaborator.Foundation
Dirk Nowitzki FoundationCenter Table collaborator.Foundation
City of DallasLongstanding public-sector partner connected to facilities and community initiatives.Public sector
North Texas Food BankFood access and distribution partner.Community
Dallas Black Firefighters AssociationVolunteer and community partner.Community
Texas Department of Public SafetyCommunity outreach and distribution partner.Public sector
View partnership pathways
With thanks

Support takes many forms.

Over the years, businesses and organizations have contributed professional services, products, volunteer time, expertise, and event support to the Center’s work.

Nebraska Furniture MartLombardo’s Custom ApparelCSI Security, Inc.CantuCochran Law FirmIndigo 1745SandersfitJ3 Productions
See partners and supporters
Work with us

Strengthen work already rooted in community.

Funders, sponsors, employers, and community partners can expand program capacity, create career access, mobilize volunteers, and help the Center reach more people.